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September 06, 2007

New chapter for the e-book?

Regular readers of this column may be aware of the pummelling our reputation as an industry oracle has taken over the years, as a result of our enthusiasm for the electronic book. For four years, starting in 2000, following our $500 investment in a Rocket eBook - one of the first dedicated ebook readers on the market, and in our view, still one of the best - we predicted that ebook sales were about to take off.

We couldn’t see how they could fail to explode, given the sheer pleasure of reading novels on that particular platform. We were completely wrong, principally because we had failed to calculate that the average reader was irresistibly attached to the idea of books being constructed out of paper, and couldn’t see the point of investing several hundred dollars in something that would force him or her to read them on a screen.

There were a couple of other factors. Readers might have been more interested if ebooks were cheaper and easier to obtain than paper books, but publishers - ignoring the fact that they were much cheaper to produce - actually charged more for them, and couldn’t seem to agree on a common format for them.

And there was that chap Henry C. Yuen, chief executive of a corporation called Gemstar. Henry tried to capture the ebook market by buying out manufacturers of devices like the Rocket eBook, and locking customers into lucrative content subscription deals. He “upgraded” ebook readers by reducing their memory, reducing screen contrast and increasing the price tag, while stripping them of the ability to download free content. Henry subsequently pleaded guilty to massive accounting fraud, but by then he’d almost single-handedly destroyed the ebook.

The result of all that was that there never was a boom in ebooks to rival the MP3 phenomenon, and now the online video phenomenon. The initial enthusiasm of the publishing industry for the modern medium rapidly deflated, to the point that we can no longer buy current electronic books for our Rocket eBook.

Every time we fire it up –perhaps to re-read one of the ebooks we bought between 2000 and 2003, or one of the Web pages and other documents we can still, fortunately, save to it – we can feel our self-respect shrinking. Is it surprising, then, that we’ve scarcely mentioned electronic books since then?

Given our aversion to pain and humilation, we thought we’d never write about the things again, but a couple of weeks ago, at the Melbourne Writers’ Festival, we felt our spirits lifting again, like a giant balloon, dragging all our common sense and caution off the ground.

All it took was for a Sydney literary agent and former US publishing executive, Mary Cunnane, to assure the audience at one event that ebooks were about to re-shape the publishing industry.

Mary had just returned from New York, where she encountered several publishers who convinced her that electronic books were about to reshape the publishing industry in much the same way as the invention of the paperback.

According to Mary, the enthusiasm has been whipped up by the Sony Reader, an e-ink device that has not yet been released in Australia, and judging by our efforts to get any information on them from Sony Australia, is probably not going to hit these shores any time soon.

Bleeding Edge is more interested in a device called the Quokkapad, which has just come out of pre-production. Built by an Adelaide company called Ubiq Technologies Pty Ltd, with the input of an American academic, Professor Richard Bellaver of Ball State University, who has been conducting extensive research on ebooks.

The Quokkapad has an eight-inch colour touch screen with 800x600 resolution that should make ebook experience at least as enjoyable as the paper equivalent. What makes it more attractive than the Sony Reader is that it’s not just an ebook reader.

Powered by a 400MHz MIPS processor with 64MB of ROM and 128MB of flash memory, which can be expanded up to 500MB internally, the Quokkapad is a Linux tablet PC, running version 2.7 of GPE Linux. That means it ships with Web browsing and email, calendar, to do, contact management and notetaking capabilities, in addition to audio playback and image viewing.

The Quokkapad will cost around $500. It’s aimed at the corporate, education and government marketplace, rather than consumers, to take advantage of the fact that large organisation can save millions of dollars a year by distributing their documents on electronic devices, rather than printing them.

But it already includes the ability to handle Mobipocket ebooks, and with Adobe expected to release a Linux version of its Digital Editions ebook software by the end of the year, the Quokkapad looks like a solid contender for something that could justify the enthusiasm of those New York publishers: an affordable, flexible, ebook reader/PDA.

We expect to get hold of one for a review in a couple of weeks. We’re trying very hard not to be enthusiastic.

Posted by cw at September 6, 2007 11:01 PM

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Comments

Sorry Charles, I cannot agree. Of course I read your full blog post in spite of it being rather long. I find it hard work to read anything more than one screen. While I love technology, I like my books in a traditional way. Maybe younger people will get into to it. I haven't seen any yet though.

Posted by: Andrew at September 6, 2007 11:59 PM

Excellent article and summation on the history of ebook readers. I have been running Bookyards (an online library) for the past 7 years, and I have been waiting just as long for a reliable ebook reader to hit the market. Let us keep our fingers crossed.

Posted by: victor at September 7, 2007 05:35 AM

I don't like reading on a computer screen either, Andrew, but - as I've found impossible to explain to anyone who hasn't had the experience - a dedicated ebook reader (well, the Rocket eBook at least) is actually easier than reading the paper version. And Jeremy seems to have enjoyed reading ebooks on a succession of PDAs. And judging from the reports by Dr Ellen Hage, people can become quite passionate about electronic reading.

Another good resource is TeleRead.

Posted by: cw at September 7, 2007 10:38 AM

Hi Charles,
Googling Ubiq or Quokkapad doesn't seem to give more info on the reader.
Do you know where there might be more info?

Thanks

Posted by: Jonathan Carnie at September 9, 2007 08:26 PM

What I would really like is an e-book reader that I can use whilst sitting in my armchair at home. The catch being that not only do I want to be able to read e-books but also read articles and news directly off the web, - a bit like reading a newspaper or magazine. So it should have a wireless connection to the Internet.
Will Quokka have that?

Posted by: nigel at September 15, 2007 08:35 PM

You should check out BooksInMyPhone. Rather than spend $500 on a dedicated e-book reader you can read a wide range of books directly on your mobile phone. I had been waiting the last 20 years or more for a reasonable reader that I could justify buying, but I discovered I could use the phone I carry with me all the time anyway. For me at least the thoughtless ease of having the books with me all the time more than compensates for the small screen size.

Posted by: nicholas at September 25, 2007 11:54 PM

I'd love to try out an ebook reader. I might even have one of the new Sony readers shipped over from the US. I'm a flitting reader; I love dipping in and out of lots of different books. The obvious next step is to put a wireless connection in so that you can access content over the web.

Posted by: Charlie at October 18, 2007 03:46 PM

I can't imagine anything worse than trying to read a book on a mobile phone screen. Might be all right for gen y'ers, but us babyboomers with fading eyesight need something much bigger. And I want to be able to underline, comment etc. And download my comments. Does any ebook reader allow that?

Posted by: johnt at November 16, 2007 06:43 PM

Hi Charles,
glad to find your blog and your post on the Quokka, which I did read in the paper at some point - just wondering, have you any more news on it yet please?

Posted by: genevieve at January 14, 2008 04:28 AM

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