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April 26, 2007
How to handle a broadsheet
No doubt some of you will be relieved at the news that The Age and Sydney Morning Herald will shortly become less broad broadsheets.
Acknowledging that "size does matter", Fairfax CEO David Kirk informed staff this morning
...it is time to give our readers what they keep telling us they want: a slightly narrower broadsheet so that they can spend more time with our newspapers. We intend to move to a narrower broadsheet format for the SMH and The Age in 2008. We are not moving to tabloid size, or to become a compact; but our new broadsheets will be narrower and more reader-friendly. While our metro papers will have a new size and format, the content will be retained...we are taking a careful look at the successful narrower broadsheets around the world, with particular attention to the current size of The New York Times.
Until then, if you are finding it difficult to manage all that paper, you might be interested in some hints on folding a broadsheet, to avoid losing control.
Posted by cw at April 26, 2007 04:49 PM
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Comments
Now if only Fairfax would introduce something similar to the NY Times Reader then I would be handing over more cash to Fairfax, currently I only purchase the Thursday and Saturday 'Paper' editions and the rest I read online.
Posted by: Stephen ![[TypeKey Profile Page]](http://bleedingedge.com.au/blog/nav-commenters.gif)
at April 26, 2007 06:47 PM
Pity they didn’t go the whole way to a complete tabloid format. There are many examples of successful newspapers around the globe that are tabloid in format but substantive in content. I think the fear they would lose significant numbers of their broadsheet readership is unfounded. In fact, I’m confident it would be a significant boost to their circulation.
Posted by: extulit at April 26, 2007 11:39 PM