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February 08, 2007
Apple - Steve Jobs Thoughts on Music
An interesting article written by Steve Jobs from Apple on his 'Thoughts on Music' covering that ubiquitous term DRM that we all love to hate.
Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat.
Thomas Hawk gives his perspective on the matter.
So rather than be tied down with a DRM image, Jobs penned his anti-DRM missive today largely to only further increase the hipness of the Apple image. And because of that he will sell more iPhones and he'll sell more Macs. It's smart. He won't lose the labels and his popular message resonates with the masses. And this is why Steve Job's is a marketing genius.
Oh, and incidently, about the DRM thing and the fact that the labels should just give up and allow him to sell DRM free music?
Yeah, he's right about that too.
Posted by Stephen at February 8, 2007 07:47 PM
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Comments
I'm not sure that I get it. Shouldn't Jobs be all for his iTunes product that has so much DRM built into it already?
Posted by: philbert83 at February 8, 2007 10:12 PM
The problems are stemming from Europe, just as all the Anti-Trust Suits against Microsoft in the past the EU are aking for Apple to open up the DRM on the iTunes/iPod market to be compatible with other devices and reduce the Apple monoply as such.
Apple Insider - More Euro countries enter battle over iTunes DRM
France, Germany, and the Netherlands are all teaming up with Norway to pressure Apple into opening its iTunes music format for the sake of compatibility, according to news reports.
Compounding Apple's existing troubles, three of the most influential European nations have now said that they too supported Norway's pursuit of the iPod maker over concerns that its proprietary FairPlay protection scheme was violating antitrust laws.
Posted by: Stephen ![[TypeKey Profile Page]](http://bleedingedge.com.au/blog/nav-commenters.gif)
at February 8, 2007 10:26 PM
DRM is lame. It is always cracked, so all it serves, is to make music unnecessarily expensive. Why pay for crippled content?
In that respect Steve Jobs is right. As for marketing, the current mac ads are also lame.
Posted by: Davo at February 9, 2007 08:12 PM