« On Second Life | Main | The Apple Wi-Fi Brawl »
August 19, 2006
"Blogging is a marketing cost, not a direct income generator"
Blogging on the Web (you thought I was gonna say Internet, didn't you?) has now become so much a part of computer culture that only died dyed-in-wool-bricks-and-mortar corporates don't understand it (how's that for a mixed metaphor?). We've seen all kinds of with-it corporates figure that it adds to their visibility and exposure if the CEO blogs, or the Product Managers blog or (quick draw of breath) the backroom nerds blog. It helps people understand their corporate culture, where they're at, where they're heading to.
Some blogs shut out two way communication - they have no reader feedback, comments or anything. It's one way, from "we" to "you". What do you call a blog with no comments facility? No, gosh, not a WebpageThatSucks. Surely not?
Some people make lots of money by blogging. And teach other people how to do that. Larry O'Brien however muses that he's only the 21,000th in a 51.4 million blog list. And figures that Blogging is a marketing cost.
And there you have it Charles.
Pause for effect.
Posted by Anandasim at August 19, 2006 01:16 PM
Trackback Pings
TrackBack URL for this entry:
http://bleedingedge.com.au/cgi-bin/mt/mt-tb.cgi/1014
Comments
I gotta admit that recently one of the quietest people on Charles forum has been, er... Charles himself!
Wherefor art thou, Charles?
Posted by: Newman at August 20, 2006 04:47 PM
A blog without comments defeats the purpose of a blog I think. The advantages of a blog is that it encourages immediate discussions and opinions through comments.
Posted by: Thanh at August 20, 2006 10:28 PM
Wherefore am I? I'm trying to earn a living. In my case, blogging fails as a marketing tool, because I haven't got that much to sell.
So I'm writing my column, writing some other articles, and as of the past couple of weeks, actually starting to write a novel (which no doubt will prove to be even less financially successful than writing a blog, but what can I do, I seem to be addicted to writing!
I continue the blog desultorily. The forum continues. But it's all really a contribution to the community.
Posted by: cw at August 20, 2006 11:02 PM
The introverts amongst us, I think, continually undersell ourselves. Whilst we may think that we do not have a tangible product to market, an extrovert would immediately discern that we do - ourselves. I am continually reminded in this phase of my life, that people who carry themselves well and actually present to the world, that they are a great and valuable asset, actually sell themselves. And in doing so, achieve much more than the bare bones of their attributes.
Take heart, Charles, regird your loins, strike a blow for all of us.
Posted by: anandasim
at August 21, 2006 09:58 AM
I have been interested in debate over spelling in our schools!! I am surprised to find that I might be a died in the wool supporter, instead of a dyed in the wool supporter.
Journalists do not have the luxury of a spell checker!or what?
Kind regards
died-in-wool-bricks-and-mortar corporates don't understand
Posted by: Maurie10 at August 23, 2006 03:44 PM
It's a bit tricky, I know, Maurie, because I write most of the stuff. But you need to remember that I'm not the only contributor, and if you look at the signature on the article, you'll notice that the piece wasn't written by a dyed-in-the-wool journalist. And none of us is immune from the occasional mistake.
Posted by: cw at August 23, 2006 05:36 PM
Gosh Maurie, I didn't even notice it until you pointed it out. And thanks Charles for being so balanced in discussing it. It is indeed interesting this medium of ours that is the Web. Some of our tools don't have spell checking - for example, my current Firefox config does not have a spell checker when I type into this box. Yes, certainly one can try some add-ons that will help. Or type into a word processor, proof it and then paste it into whatever authoring tool we use for blogging. It depends on how meticulous one wants to be.
On the other hand, I doubt a standard spell checker will differentiate between dyeing and dieing because both are correctly spelled - it's the usage context that was incorrect (and hilariously so).
Ananda
Posted by: anandasim
at August 23, 2006 06:53 PM

