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May 12, 2006

Google moves goalposts

We have a great deal of pity for whichever executive in the Microsoft heirarchy has been nominated for the job of keeping up with Google. It can't be fun, spending one's working life in a cloud of dust. Yesterday must have been particularly tough. Google called a Press day, and announced a bunch of new Google stuff [Webcast link on the official Pressday page.]

Let's see now. There's Google Co-op, which seems to be a potentially vast exercise in communal search.

There's a new Google desktop, with Google Gadgets, which represents a bit of catching up for Google, on those Yahoo! and Apple widget things.

Then there's Google Trends, which allows you to keep up with the search herd. That could provide the guys at Microsoft with a handy periscope.

Next week, Google Labs will let us in on Google Notebook. It provides a little repository in your browser window to which you can drag text and images - another catch-up - and, if you like, share them. Microsoft might use it to store this little piece of advice from Yahoo! chairman, and CEO Terry Semel: "You can't buy in."

Posted by cw at May 12, 2006 08:39 AM


Google have just announced space launches ahead of a planned take over of Mars to being "Google-world" there . . . what don't they do?

Posted by: SM at May 14, 2006 01:48 PM

The Yahoo CEO may be right, you can't buy in but maybe you don't have to.
My recollection was that Alta Vista was the most effective search engine before Google started up, but once users experienced the even more effective search results that Google gave, they started using Google instead. Google was able to give better results by using the number of links to a page as part of its ranking in the results. At the time, none of the other search engines did this. There is nothing stopping any of Googles competitors from coming up with some other kind of technical innovation, that renders Google redundant, virtually overnight.

Posted by: pacmanj at May 14, 2006 04:24 PM