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January 25, 2006
Warning: iTunes rots your taste buds
Traffic to iTunes Music Stores grew 240 per cent in 2005, but once the news gets out, you can expect the sales of iPods etc will plummet. It turns out that a survey of iTunes types by
Nielsen NetRatings revealed an astonishing degree of boring predictability.
"The research revealed that teenagers aged between 12 and 17 years old made up a disproportionately large group of iTunes users. They were more than twice as likely to visit the music store than any other population group. Nielsen also found a slight male bias in the iTunes audience as 54% of users were male.
Here's where we start to develop an interest in, say, the iRiver: iTunes users were 2.2 times more likely to own a Volkswagen than the average internet user. Audi and Subaru were also popular with regular users of the Apple store. The most popular alcohol drink was CIDER! Ffollowed by imported beers. A wee dram of Ardbeg, for instance, would no doubt kill them.
Posted by cw at January 25, 2006 12:26 PM