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December 01, 2005

Just talk to the machine, while we sack the people

Over at Razor, we seem to have upset those wonderful people who gave us the talking service replacement machine, aka the IVR system. We've been trying to uncover the codes that allow one to evade the question and push-button answer routine, and immediately talk to a human being.

The comments have unearthed a good deal of resentment to these so-called boons to customer support, but also some of the total contempt for customers and myopic attention to profit that drives the spread of these infernal devices.

This morning, for instance, we got the following breath-taking put-down of those uppity customers who don't want to waste their time being stuffed about by machines:

"Do you really think that the 'dumb bunny' queue staff will be able to answer your question everytime? When they don't, you complain when you get transfered to the right place! HA! The irony....

"How can companies win when its customers are too stupid to realise we are trying to help them??

"Repetitive tasks are automated, either through speech or DTMF, to get those tasks out of the call centres in an attempt to shorten the queues for genuine issues so customers dont complain about long queues which happen anyway because of CRAP LIKE THIS.

"Hey, I'm not really worried, it keeps me in a job : )

"Think about this. The more you bypass a menu, the more calls that are in queue, so the longer you take to be answered. In turn the company has to hire more staff which increase overheads which the company passes on either by maintaining current pricing or increasing pricing. Good work team, jog it in. "

To which we of course replied.

Over at Loosewire, our colleague, Jeremy Wagstaff, seems to have picked up the issue from Dan Gilmor who drew the most inane response from one of those companies that are making money out of the systematic fobbing off of customers. Jeremy has analysed a that, and other pathetic defences of these systems.

Here's one of the so-called reasons the last link offers to obey the machines: "The more people that [the correct word, by the way, is who, but when you view customers as ciphers, you tend to get confused] use IVR systems for easy requests (see #4), the greater the number of live agents who are available for complex requests. This leads to better and more qualified service for everyone - by using the IVR system you are doing a service to all your fellow callers.." Jeremy concludes:`"In other words, by subjecting yourself to a time-wasting maze of dumb or irrelevant choices you’re helping the company cut down the number of ‘live agents’ who actually provide a service."

Posted by cw at December 1, 2005 11:31 AM

Comments

Another suspicion I have with Telstra forcing callers to directory assistance to speak the name they are after, only to be switched through to an operator who then confirms the name you spoke, is allowing Telstra to get free voice samples from all of us at our cost in time and inconvenience, without them having to pay people to train their stupid IVR systems.
I just mumble a nonsense word and get through to an operator to ensure they don't use my info without paying me.

Posted by: Pacmanj at December 6, 2005 10:08 AM

This might be useful. IVR cheat sheet for Australian banks.

http://emptorium.com/2006/02/27/australian-banking-ivr-cheat-sheet/

Posted by: Saf at February 28, 2006 09:34 PM

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