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July 20, 2005
True to type
Should we buy Bello, a new font that won a best new "display font" award from the Type Directors Club? What would it say about us?
According to a small but interesting article in the New York Times magazine, the fonts we use convey a message beyond that of the words they form. Quoting an essay by media critic Leslie Savan from her book, The Sponsored Life, it says, for instance, that the clean san-serif outlines of Helvetica reassure us "that the problems threatening to spill over are being contained".
I didn't know that! I wonder what Times New Roman says? Apparently one thing it says is that you're not terribly cool. Bello is cool, because it's a script font.
Posted by cw at July 20, 2005 04:44 PM
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Comments
Bad call on the Bello. Script fonts look pretentious, clean and clear is the way to go.
Posted by: brendon at July 20, 2005 06:11 PM
At $55US, I'll stay un-cool
Posted by: blackwatch at July 22, 2005 06:34 PM