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June 22, 2005

Journalists: We don't believe what we're stealing

Less than 1 per cent of journalists participating in the 11th Annual Euro RSCG Magnet Survey of the Media - conducted with the participation of Columbia University - are willing to grant any credibility to bloggers, but more than half of them are happy to steal their ideas.

It turns out, in fact, that journalists are probably the biggest readers of blogs, but typically, of course, they don't acknowledge them as sources, let alone put anything back into the blogging community. Instead, they take refuge in the assertion that blogging would compromise their reputation for objectivity. Pardon?

Mind you, the average journalist's opinion of bloggers is no more flattering, it seems, than his estimation of his peers. According to the survey: "Journalists' trust in each other has plummeted in the wake of recent scandals; 93% note that they are less trusting of colleagues who are paid to act as spokespeople, and 79% believe that recent revelations about journalists taking payment from third parties has had quite a strong effect on media credibility."

By the way, in a revelation that's interesting only because of its tardiness, they don't trust corporations much these days, either. It's probably going to take a lot of journalists a similar amount of time to wake up to the fact that if they don't start displaying the same energy and innovative ideas as the best of bloggers, nobody's going to want to read their type of journalism.

Posted by cw at June 22, 2005 05:09 PM