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May 27, 2005
Turning the Web into (commercial) TV
US marketers are almost beside themselves with joy, having decided that the Web is about to turn into television, and is therefore crying out for a lot of commercials and promotional programs.
Scripps Networks, for instance, has just launched an all-video Web site that uses programming from its Food Network, Fine Living, HGTV and DIY Network brands, together with new clips.
Somehow, having had a look at some of this stuff, Bleeding Edge is pretty sure it's going to end in bitter disappointment for them. The Web was a great place to find TV programs and download them via BitTorrent - before the studios turned their attention to destroyhing that - but we just can't see it replacing the television set.
Not that the television set is necessarily going to be showing broadcast television. With attendances at movie theatres dropping, more people are watching DVDs, and timeshifted programs recorded on their PVRs. While box office attendances are down 8 per cent.
Time spent on the Internet, however, has soared 76.6 percent and video game playing is up 20.3 percent. You'd think the advertising industry and the movie and music studios would start to pick up some clues, but so far they're uniformly out of touch.
Posted by cw at May 27, 2005 10:25 PM
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