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April 16, 2005
The broken mass media model
Another take on the disarray within the ranks of advertising agencies and media. In it we learn that possibly some of the ideas Rupert Murdoch expressed about media and the Internet might have come from other sources. But not, we suspect "McKenzie and Company". The transcription service probably has never heard of those hired "brains", McKinsey and Company, who are famous in the newspaper industry for not having a clue about what it actually takes to publish a decent newspaper.
McKinsey types have been deeply involved in the systematic replacement of experienced journalists with keen young people, many of whom haven't been taught the difference between opinion and fact - or for that matter what it takes to form an intelligent opinion - and aren't likely ever to learn. So if they're advising Murdoch on the Internet, maybe we don't have as much to worry about as we thought.
Posted by cw at April 16, 2005 12:17 PM
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and this would be the same McKinsey that know nothing about banking and have advised most Australian banks on how to restructure?
bb
Posted by: bryan bussell at April 16, 2005 06:52 PM