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April 01, 2005

Power to the (shopping) people

A lot of companies - Telstra springs to mind - haven't yet woken up to this, but the days when they could pay mere lip service to the notion that the customer is king are over.

According to The Economist [PAID SUB.] the ability to find information and share experiences online has given the consumer a decided edge. And if business - Telstra for instance - doesn't respond to the new reality, they're going to suffer.

Posted by cw at April 1, 2005 10:51 PM