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April 15, 2005

iPod economics

So far as Bleeding Edge is aware, there have been no studies to indicate that people who buy iPods suddenly lose control of their senses, but if the extrapolations made by The Register are correct, those white earphones must surely be doing something to people's brains.

How else could you interpret this: iTunes Music Store has now sold more than 350 million songs worldwide since it opened its doors to US consumers in April 2003. By the end of March there were 15.33 million iPods out there, demanding to be fed with music. Clearly they're getting hungrier, because The Register guesstimates that 50 million of those downloads occurred in the past month or so.

According to its calculations, the music store must have at least 500,000 regular customers, whose average monthly downloads it puts at 100, which works out to ... ahem ... a mere $US99. Per month. Sorry. We simply do not believe it.

Posted by cw at April 15, 2005 04:15 PM

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