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April 15, 2005

D (for re-Design Day)

It's two weeks since we raised the prospect of the end of the Bleeding Edge world, and we haven't been sitting on our hands, waiting for it to happen to us. We've been planning a re-design, exploring relationships, and learning a lot more about what it takes to attract more readers and - ta-dah - draw some display ads.

The early signs are good. There's been a steady increase in traffic. We're now drawing between 1400 and 1650 individual users per day, and page views have increased sharply.

Today we'll be playing with the design, bearing in mind that if you want a Web project to succeed, you'd better not get lost in the details.

So be prepared for things to start looking different ... hopefully a lot easier on the eye, and less slapped together. Over the next couple of weeks, we'll refine it. We'd love to hear your comments.

Posted by cw at April 15, 2005 08:11 AM

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