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April 11, 2005
Cell phone beats sex
So when did the birth rate REALLY start declining? Well, when people started to make mobile phone calls to their friends and colleagues who were in the middle of making love. And they answered the phone! [Ad Age, free sub.]
A survey by BBDO reveals an average of 14 per cent of mobile phone users had practised "cell phone interruptus". Now we know why BBDO's boss, Andrew Robertson, is so keen on sending advertising to mobile phones.
According to Christine Hannis, head of communications for BBDO Europe, "People can't bear to miss a call. Everybody thinks the next call can be something really exciting. And getting so many calls proves social success. It fulfills a fundamental insecurity." Which apparently having someone in bed with you doesn't. That's some insecurity.
Posted by cw at April 11, 2005 09:59 PM
Comments
What sex i wish. the phone will ring again if they think it is important enough. maybe thats why i dont get any of either.cheers gee tee...
Posted by: gee.tee at April 11, 2005 10:41 PM
Who was it said, when asked whether he talks to his wife whilst having sex, "Only if the mobile's handy"????
Posted by: Piers at April 12, 2005 05:16 PM